What is Digital Marketing?
Digital Marketing is the Marketing of products and services using digital technologies based on the Internet. Digital Marketing is using numerous digital tactics and channels to connect brands with customers, where they spend much of their time online.
However, there are some Digital Marketing methods such as
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing (EM)
- Content Marketing
- Social Media Optimisation (SMO)
- Affiliate Marketing (AM)
- Inbound and Outbound Marketing
- E-commerce Marketing
- Google Analytics
- Data- Driven Marketing.
Why Digital Marketing?
Digital Marketing is the biggest Trend or Technological Advancement going on Everywhere. All most all the major companies in the world turned towards digital marketing. Most importantly Digital Marketing increasing the career opportunities for Freshers and Upcoming Young Grads. If a person wants s/he can make his career in digital marketing irrespective of his background degrees.
” Digital Marketing has the luxury of endurance to the job market.”
There are several Factors involved which helps in increasing the growth of Digital Marketing.
- Digital Marketing is cost effective.
- Gives 10 times more Revenue than Traditional Marketing.
- Digital Marketing gathers most of the customers from mobilization. It helps us to connect with Mobile Customers.
- Through Digital Marketing we can target our ideal customers.
- We can reach our ideal customers through Social Networking Sites
- Digital Marketing is the most measurable form of Marketing.
- Digital Marketing Facilitates interaction with Targeted Audiences
- Builds Brand Reputation.
Job Roles and Responsibilities in Digital Marketing
Digital Marketing Executive:
A digital marketing executive has to manage everything starting from managing the blogs, e-books, marketing trends, copywriting. Should always be present with a good content marketing strategy with the objectives and have knowledge of SEO. Have to handle both content and branding of the business and know the traffic from it. According to Glassdoor, a Digital Marketing Executive can expect a pay scale of 12k – 37k per month in India.
Digital Marketing Manager:
A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. S/He plays a major role in identifying and evaluating new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
A digital marketing manager often reports to a director or VP marketing and may have one to two direct reports executing social, email and other digital marketing tactics. According to Glassdoor, a Digital Marketing Manager can expect a pay scale of 350k – 1,114k per year in India.
Search Engine Optimizer/ Executive:
The primary role of a Search Engine Optimizer/ Executive is to increase the ranking of the website in the Search Engine Result Pages and increase the traffic coming to the website. An SEO should perform on-site and off-site analysis for clients. Get the performance report from the Google Analytics. S/He should be updated on changes of Google Algorithms. According to Glassdoor, an SEO can expect a pay scale of 5k – 19k per month in India.
Social Media Marketing Expert:
The social media marketing is a combination of Social media and marketing it on the internet. A social media marketer should have knowledge about every social media site present and should know how to gain the audience from these sites. His or Hers main motive is to improve the audience views in the social media platform and make a mark of the company in the social media platform. The average salary of social media manager in India can be anywhere from 40,000/month to 100,000/month depending upon their experience.
Digital Marketing Copywriter:
A copywriter has various kind of job roles. But their main work is to tailor the content and the writing style as per the requirement. The copywriter can help the content team to refine their content and words used to get more reception, help the search engine marketer to write a better ad copy, help the social media manager with better words for posting on social media channels. This job can be done freelance sitting at home or going to the office. The average salary of social media manager in India can be anywhere from 20,000/month to 40,000/month depending upon their experience.
Content Marketer:
A content marketer has to create, edit, and develop a content in such a way that it drives a lot of people. S/he is responsible for content marketing. Managing a blog, marketing campaigns, e-book publications, guest blogging, email communications, video marketing, sales page copywriting, etc. The content marketer has to become a pathway for the conversions from the leads to the effective customers. Should know the trending things going on in the field related. A Content Marketer should always up to date. The average salary of social media manager in India can be anywhere from 16,500/month to 30,000/month depending upon your experience
SEM or Search engine marketer
SEM role is specifically for those companies which are on the top because in smaller companies the work of a Search Engine Marketer can be done by the digital marketer. SEM specialist to target the number of leads and clicks from the given marketing budget, manage bid, keyword research, analysis, ad copywriting, and to test ad campaigns. Should achieve the maximum ROI for the paid campaigns and analyze the data. Optimize the landing page and analyze the competitors. The average salary of social media manager in India can be anywhere from 20,000/month to 45,000/month depending upon your experience.
Email Marketing :
Email Marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.