Top Online Marketing or Internet Marketing trends to get good revenue from the Business Website.
More influencer marketing , more content, more web video and more of what will get digital consumers engaged with your brand online.
Here are some digital marketing trends that you should consider investing your time and resources in to succeed in 2020.
*Influencer Marketing :
Influencers used to be huge celebrities or internet celebrities with millions or hundreds of thousands of followers, But now companies are turning people with many social media Channels or influencers and reach a targeted audience with a voice they trust.
Influencer marketing has play major role in 2020 .As it becomes more authentic,people trust other consumer recommendations.
Further ,a mediakix study predicts that the ad spend for influencer marketing could reach $10 billion by next year.
It’s clear that influencer marketing is here to stay
2.Video Ad Engagement :
Marketing report digital marketing budgets increased 25 percent year over year.
78 percent of digital video viewers will watch advertising in exchange for free content
Online video viewers pay closer attention to both content and ads when watching educational videos .In addition
Online video viewers pay closer attention to both content and ads when watching educational videos .In addition to adding videos to your social networks and on your site,live videos on Facebook and Instagram live get watched 3x longer than videos That aren’t live .It’s time to take streaming and live video ads seriously in 2020.
3.Tech Rising :
From 5G technology on mobile devices to advancements in AI, voice and connected TVS
AI tech advancements for content will enable greater personalization in digital video .
Voice search for smart speakers will continue to expand as homes continue adopting alexa,siri and google home ,and while developers continue to make improvements to accuracy.
4.Micro -moments Go Mainstream :
People generally make instant decisions on what to eat,which restaurant to choose what to purchase or where to go ,this tactic looks to take advantage of showing a relevant ad at the right place at the right time to the right audience.
You need to be where consumers are searching for information in the moment -as google puts it marketers have to be there ,be useful ,be quick.
5.Social Media Stories Become A Marketing Mainstay :
First snap chat come out with the concept of “My Story,then Instagram and Facebook stories were introduced ,and then and you-tube unveiled their own story format :Now we have the emergence of TICKTOCK,where users create videos on the spot .
Since these types of stories disappear after a set period of time .
There are several benefits to using Social Media Stories :
- Increased brand awareness constant engagement with followers cost -effective to your web page .
- Opportunity to reach younger audiences
- A simple way to engage users is to add polls to your stories .
- May companies are waiting for 2020 . Today all digital marketing is focused on mobile phones and applications,as well as the internet in the future .But huge emphasis will be placed on using artificial intelligence.