Digital Marketing Overview, Strategies, Tools & Career
Digital Marketing Overview
Digital marketing is a type of marketing. Suppose if you want to do your product marketing then how you will do that.
You can give ad on TV or Newspaper or in website ad, or youtube ad or you distribute pamphlet and many more ways.
So whenever you choose a channel digitally for marketing, then that is known as digital marketing.
Definition of Digital Marketing:
Digital Marketing is a marketing strategy where we can promote our product, brand or service by using digital technologies like laptops, desktops, phones, and tabs etc.,
Here are the various digital channels through which online marketers advertise for strong digital presence.
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Social Media Optimization (SMO)
- Content Marketing
- Email Marketing
- App Marketing
- Affiliate Marketing
Digital Marketing Career:
The response of Digital Marketing is getting higher response having 86% than any other marketing Tools. It is a good career choice for job seekers from any educational background. In fact, one does not necessarily to be an engineer or any computer expert in order to learn these skills. Every Business needs to focus on Digital Marketing for their Services or products.
In Digital Marketing there are different areas you can get specialization. It is not restricted to one domain. There are different positions open as per your interest and expertise in a particular domain.
- Digital Marketing Manager
- Web Designer
- SEO Expert (Search Engine Optimization)
- Social Media Marketing Expert
- Content Writer
- Web Analyst
- Content marketing expert
- Start up your own agency
The above are the few options if you want to make a career in Digital Marketing.
Digital Marketing Salaries in India:
Top Most Important Digital Marketing Tools:
Here is a list of the some Top Most Important Digital Marketing tools For your reference.
Google Keyword Planner
Facebook Audience Insights
Appstore Search Ads
Google Data Studio
Webris SEO Report Tool
Google Analytics URL Builder
FB Pixel Helper
Google Tag Manager
Google Analytics Debugger
Neil Patel Blog
Search Engine Land
Summary – Advantages of Digital Marketing:
Digital marketing is a low-cost marketing. Even Small & Medium scale businesses can afford it and can get good results. We can get bulk reach/audience. Laser targeting available. Demographic targeting available. We can track the users by age and gender. Interest-based Marketing. Re-marketing available. We can get accurate analytics. We can schedule our ads. We can Pay after getting results. We can reach local and global customers.
Using Digital Marketing Strategies marketer presents right content to the customer at the right time on a Digital Marketing platform.