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JOB ORIENTED DIGITAL MARKETING COURSE DETAILS
100% PLACEMENT PROGRAM
- Job Assurance: 100% Guaranteed Placement Support. We Help you Get JOB by sending you for interviews in MNC’s, Mid & Small Size Companies or E-commerce portals
- Resume Preparation Support
- Interview Question and Answers
- We Conduct 2 Mock Exams
- Mock Interviews to boost your confidence
- Dedicated HR Team for Placements.
- Corporate Tie-ups
- 50 Days Curriculum
- 80+ hrs Real Time Practical training classes
- In Class, You Get In-Depth Practical Knowledge on each Topic
- Client Internship for 30 Days
- Certification Exams from Top MNC’s Like Google,Facebook Etc
- Personal 1-1 Attention to Easy Learning
- Live Assignments on Trending Topics
- Mentorship for Doubts Clarifications.
Projects to Practice
- PROJECT 1: With Real Money,Learn How To Create & Run A Successful Google AdWords Campaign
- PROJECT 2: Live Facebook Campaigns
- PROJECT 3: Live SEO With Client Websites
- PROJECT 4: Live Website Audits To Client Websites
- PROJECT 5: Live Email Marketing Campaigns
Modes of Training
Digital Marketing Classroom Training available in Hyderabad
Digital Marketing Online Training for rest of the World.
Digital Marketing Corporate Training
Digital Marketing Weekend Batches
Digital Marketing 29 Days Challenge
Salary for Digital Marketing Professionals
Digital marketing skills are in High-Demand
60,000+ jobs available RIGHT NOW
No Programming/coding required
Min salaries starts from 1.4L -3L for fresher’s
All graduates / business owners / employees eligible
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- 1 Course structure
- 2 Digital Marketing Orientation Sessions
- 3 Part 1 – WordPress
- 4 Part 2 – Search Engine Optimization
- 5 Part 3 – Google Adwords Course Content
- 6 Part 4 – Social Media Marketing
- 7 Part 5 – Email Marketing
- 8 Part 6 – App Marketing
- 9 Part 7 – Adsense
- 10 Part 8 – Content Marketing
- 11 Part 9 – Affiliate Marketing
- 12 Part 10 – Analytics
- 13 Summary classes
- 14 Course Highlights
Digital Marketing Course Curriculum
Main Digital Marketing Modules Covered
- Orientation Classes
- Search Engine Optimization
- Search Engine Marketing(Adwords)
- Social Media Marketing
- Social Media optimization
- Email Marketing
- App Marketing
- Affiliate Marketing
- Content Marketing & Analytics
Digital Marketing Orientation Sessions
- Introduction to marketing
- Types of Marketing
- Introduction to Advertising
- Types of Advertising
- Introduction to Digital Marketing
- Types of Digital Marketing
- Introduction to social media marketing
- Types of Social Media Marketing
- Introduction to Analytics
- Introduction to Competitive analysis
- Social Media Marketing strategy
- Setting up goals
Part 1 – WordPress
1 – Introduction to WordPress
- What is CMS?
- WordPress basic
- When to choose wordpress
- Advantages of wordpress
2 – Installation of wordpress
Creating wp-config automatically
- Creating wp-config manually
- Upgrading wordpress
- Creating your first application
3 – Dashboard functionality
- Creating and using posts
- Creating and using pages
- Using Permalinks
- Creating and using menu
- Creating and using comments
4 – Theming and skinning
- Using themes
- Using theme options
- Creating own theme
- Blog layout and design
5 – Widget
- Installing widget
- Displaying widgets
- Widget areas
- Adding code to text widget
6 – Custom Post Type
- Naming Best Practices
- Reserved Post Type Identifiers
- Custom Post Type Screens
- Custom Post Type Templates
- Querying by Post Type
7 – Plugins
- Using wordpress plugins
- Creating your own plugins
- Names, Files and Locations
- File headers
- WordPress plugin hooks
- Template tags
Part 2 – Search Engine Optimization
- What is SEO & how SEO evolved.
- Why SEO is important in this Digital Era.
- Why SEO taken a prominent place in present day.
- What is the Impact when we do SEO on websites/blogs.
- How Search Engine Algorithm works.
- What are different types of search engines in the world.
- Updates & New Algorithm’s released by Google
Web Master Tools – Google
- What is Google Web Master Tools
- How to Add our site and go the necessary configuration.
- How to add URL Parameters.
- How to Add URL to Google Fetch for faster crawling.
- How to block unnecessary Crawlers through robots.txt.
- How to add Site Map.
- How to check Internal & External Links.
- How to check the suggestion given by Google
- What is On-Page Optimization.
- How to use keyword planner.
- Title Tag Optimization.
- Header Tag Optimization.
- Alt Tag Optimization.
- Keyword Research.
- Sitemap for link Optimization
- XML Sitemap Creation
- Rss Feed Creations
- HTML Code Optimization
- How to Effectively design a website for search engine optimization
- Tracking the unique visitors and return visits to websitOff-es
- How to write unique and original content.
- What is Off-Page Optimization.
- What is importance of Off Page Optimization in SEO.
- Techniques to follow while doing Off-Page Optimization.
- How to do Directory Submission.
- How to do Social Bookmarking.
- Importance & how to post classifieds.
- How to do Article Submission.
- How to create and importance of Social Profiles.
Research & Analysis on Keyword
- What is a keyword
- Importance of keyword in SEO
- Tools for Keyword research.
- How many types of keywords.
- How to find competiting keywords for SEO.
- How to use right keywords for content writing
Reports in SEO
- Website position analysis.
- Search Term Report.
- Other Monthly customized Reports.
Part 3 – Google Adwords Course Content
✓ Introduction to Search Engine Marketing
✓ How SEM is Different From SEO
✓ SEM v/s SEO
✓ Introduction to Google Adwords
✓ Setting up Adwords account ready
- Adwords Account Structure
✓ Account setup and dashboard
✓ What is Remarketing tag
✓ How to get Remarketing Code
✓ Remarketing code integration
✓ What is Conversion tracking
✓ How to get Conversion tracking code
✓ Conversion tracking code integration
✓ Difference between Remarketing code and conversion tracking code
✓ Google Analytics integration with Adwords
✓ Adwords Campaign types
✓ How to choose right campaign for your business
✓ Campaign Setup
✓ Ad groups purpose
✓ Ads and keywords metrics
- Keyword Research
✓ Define keywords
✓ Keyword v/s Query
✓ What is keyword research
✓ Methods of keywords research
✓ How to pick profitable keywords
✓ How to divide ad groups based on keywords
✓ Keywords match types
Ad copy Writing
✓ Types of Ads
✓ PPC ADS
✓ Display ADS
✓ You Tube ADS
✓ Mobile App ADS
✓ Product Listing Ads
✓ Ad copy limitations
✓ Words should not be used in Ad copies
✓ Ad copy metrics
✓ 9 types of Ad copies
✓ How to write killer ad copy
✓ Symbols used in Ad copies
✓ What is Ad extension
✓ Types of Ad extensions
✓ How Ad extensions will boost CTR
✓ Points to be considered while optimizing campaign
✓ Types of Optimizations
✓ Campaign level
✓ Ad group level
✓ Keyword level
✓ A/B testing of ad groups
✓ A/B testing of ad copies
✓ What is Quality Score?
✓ How Quality score affects Your Ad rank
✓ How to increase Quality Score
✓ Bid Optimization
✓ How to limit campaign to run out of budget
✓ How to get better ROI with limited budget
Tools Used for Search Engine Marketing:
✓ Paid Tools:
✓ SEM Rush,
✓ Long tail Pro,
✓ Rank Watch
✓ Free tools:
✓ Keyword Tool Planner
✓ Display Planner
✓ Ubersuggest and
✓ Intro to Google Adwords editor
✓ How Adwords Editor simplifies your work
✓ How to launch a PPC campaign by Using Adwords Editor
Part 4 – Social Media Marketing
- Introduction to G+
- Significance of G+
- G+ lay out
- Elements of G+
- Creation of Page
- G+ Marketing strategies
- Profile creation and bio
- Profile design insights
- Profile layouts
- Hash Tags and its influence
- List Creation and its significance
- Twitter plugins installation
- Twitter case study
- Twitter Marketing strategies
- Introduction to LinkedIn
- Layout of LinkedIn profile and elements
- Connections and guidelines
- Creation of LinkedIn company page
- Concept of influencers
- LinkedIn brand promotion
- LinkedIn group creation
- LinkedIn marketing strategies
- Creating channels
- Plugin installations
- Ad sense notifications
- Viral sharing
- Social Bookmarking
- Newsletters and email marketing
- Introduction to Facebook marketing
- Facebook page creation : its significance
- Page Layout
- Group creation: its significance
- Facebook Business/Brand category
- Event Creation
- Facebook Content creation strategy
- Facebook Aps/Tabs
- Facebook top brand case study
- Facebook Traffic generation (Leads, likes, shares, comments, recommendations and
- Facebook SEO
- Facebook Advertisement and policies
- Sponsored posts
- Sponsored stories
- Sponsored events
- Sponsored likes
- Facebook Bidding strategies
Social Media Monitoring Tools
- Scheduling tools
- Facebook App tools
- Contest tools
- Reporting Tools
Part 5 – Email Marketing
Part 6 – App Marketing
Part 7 – Adsense
Part 8 – Content Marketing
Part 9 – Affiliate Marketing
Part 10 – Analytics
⇨ Projects Real Time (ONE client project=30days)
⇨ Resume Preparation
⇨ HR Activities & Mock interviews
⇨ 12 Certification Exams on Digital Marketing
⇨ Main Interviews
1. A Dedicated Portal For Practicing.
2. Real Time Projects to Work
3. 1-1 Mentorship
4. Internship Offers for Freshers.
5. Weekly Assignments.
6. Weekly Doubt Sessions
7. Advanced Curriculum
8. Certificates On successful Completion of Project .
9. Resume Preparation Tips
10. Interview Guidance And Support.
11. Dedicated HR Team for Job Support And Placement Assistance.
12. Experienced Trainers.