Welcome to Hyderabad’s Top most Digital Marketing Training Centre

Digital Marketing/Digital Advertising is now a buzzword in the online space & a way to promote your business on the internet. It gives the advertisers more flexibility to advertise their "Brands", "Products", & "Services “on the web to reach potential customers & acquire qualified leads & in turn increase their ROI. Digital Marketing is now one area where all business owners are looking to, as it the fastest way to reach the right customers and increase sales. As we all know, world has now become digital and digital has changed the landscape for everyone.

Few of the important things to know about digital marketing & why people should choose this Digital Marketing as a career and not keeping it as an option anymore.

  • Out of 300 million Indian internet users, 180 million go online on their mobile devices.
  • In 2-3 years, number of users who access the internet on 3G has grown to 80 million.
  • There’re over 54 million Smartphone users as against 80 million PC users.
  • 19% of overall internet page views in India come from mobile devices.
    Over 40% of searches on Google Originate from a mobile device.
  • 45% of the people who use Facebook in India are “mobile-only internet users”.
  • 1, 50,000 jobs for this year 2015-16.
  • Minimum salary for fresher is 12k-30k per month
  • We offer an in-depth, consolidated training to Graduates, Working Professionals & Corporate companies relating to Digital Marketing Training in Hyderabad.
  • An IMA(internet Marketing Association) Registered Company
  • A Certified company from GOOGLE , FACEBOOK, HP
  • 250+ Placements in Last 365 Days
  • ONLY ONE Company Oriented Training Centre in Hyderabad for Digital Marketing
  • Our Training Centres at JNTU,AMEERPET & Dilshuknagar
  • Daily 2hrs Class room training (Mon- Fri)
  • Online Exam (Every sat 9.30AM) at www.digitallearningportal.com
  • Complete Course Divided into 10 Weeks – 6 Weeks Training + 4 Weeks LIVE (client/Realtime projects)

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Salary for Digital Marketing Professionals

salaries-digital-marketing

In Brief

Digital marketing skills are in High-Demand
60,000+ jobs available RIGHT NOW
No Programming/coding required
Min salaries starts from 1.4L -3L for fresher’s
All graduates / business owners / employees eligible

Smart Social Career

[Course Overview]

  • Introduction to marketing
  • Types of Marketing
  • Introduction to Advertising
  • Types of Advertising
  • Introduction to Digital Marketing
  • Types of Digital Marketing
  • Introduction to social media marketing
  • Types of Social Media Marketing
  • Introduction to Analytics
  • Introduction to Competitive analysis
  • Social Media Marketing strategy
  • Setting up goals

Part 1 - WordPress

  • What is CMS?
  • WordPress basics
  • When to choose wordpress
  • Advantages of wordpress
  • Creating wp-config automatically
  • Creating wp-config manually
  • Upgrading wordpress
  • Creating your first application
  • Creating and using posts
  • Creating and using pages
  • Using Permalinks
  • Creating and using menu
  • Creating and using comments
  • Using themes
  • Using theme options
  • Creating own theme
  • Blog layout and design
  • Installing widget
  • Displaying widgets
  • Widget areas
  • Adding code to text widget
  • Using RSS widgets
  • Developing widget
  • Developing widget areas
  • Naming Best Practices
  • Reserved Post Type Identifiers
  • Custom Post Type Screens
  • URLs
  • Custom Post Type Templates
  • Querying by Post Type
  • Custom Post Types in the Main Query
  • Example
  • Registering a taxonomy
  • Using that taxonomy
  • Clouds
  • Listing the terms
  • Querying by taxonomy
  • Using wordpress plugins
  • Creating your own plugins
  • Names, Files and Locations
  • File headers
  • WordPress plugin hooks
  • Template tags
  • Saving plugin data to database
  • WordPress options mechanism
  • Administration panel
  • Internationalise your plugin

Part 2 - Search Engine Optimization

  • What is SEO & how SEO evolved.
  • Why SEO is important in this Digital Era.
  • Why SEO taken a prominent place in present day.
  • What is the Impact when we do SEO on websites/blogs.
  • How Search Engine Algorithm works.
  • What are different types of search engines in the world.
  • Updates & New Algorithm’s released by Google
  • What is Google Web Master Tools
  • How to Add our site and go the necessary configuration.
  • How to add URL Parameters.
  • How to Add URL to Google Fetch for faster crawling.
  • How to block unnecessary Crawlers through robots.txt.
  • How to add Site Map.
  • How to check Internal & External Links.
  • How to check the suggestion given by Google.
  • What is On-Page Optimization.
  • How to use keyword planner.
  • Title Tag Optimization.
  • Header Tag Optimization.
  • Alt Tag Optimization.
  • Keyword Research.
  • Sitemap for link Optimization
  • XML Sitemap Creation
  • Rss Feed Creations
  • HTML Code Optimization
  • How to Effectively design a website for search engine optimization
  • Tracking the unique visitors and return visits to websitOff-es
  • How to write unique and original content.
  • What is Off-Page Optimization.
  • What is importance of Off Page Optimization in SEO.
  • Techniques to follow while doing Off-Page Optimization.
  • How to do Directory Submission.
  • How to do Social Bookmarking.
  • Importance & how to post classifieds.
  • How to do Article Submission.
  • How to create and importance of Social Profiles.
  • What is a keyword
  • Importance of keyword in SEO
  • Tools for Keyword research.
  • How many types of keywords.
  • How to find competiting keywords for SEO.
  • How to use right keywords for content writing
  • Website position analysis.
  • Search Term Report.
  • Other Monthly customized Reports.

Part 3 - Google Adwords Course Content

  • Introduction to Search Engine Marketing
  • How SEM is Different From SEO
  • SEM v/s SEO
  • Introduction to Google Adwords
  • Setting up Adwords account ready
  • Account setup and dashboard
  • What is Remarketing tag
  • How to get Remarketing Code
  • Remarketing code integration
  • What is Conversion tracking
  • How to get Conversion tracking code
  • Conversion tracking code integration
  • Difference between Remarketing code and conversion tracking code
  • Google Analytics integration with Adwords
  • Adwords Campaign types
  • How to choose right campaign for your business
  • Campaign Setup
  • Ad groups purpose
  • Ads and keywords metrics
  • Define keywords
  • Keyword v/s Query
  • What is keyword research
  • Methods of keywords research
  • How to pick profitable keywords
  • How to divide ad groups based on keywords
  • Keywords match types
Types of Ads

  • PPC ADS
  • Display ADS
  • You Tube ADS
  • Mobile App ADS
  • Product Listing Ads
  • Ad copy limitations
  • Words should not be used in Ad copies
  • Ad copy metrics
  • 9 types of Ad copies
  • How to write killer ad copy
  • Symbols used in Ad copies
  • What is Ad extension
  • Types of Ad extensions
  • How Ad extensions will boost CTR
Points to be considered while optimizing campaign

  • Types of Optimizations
  • Campaign level
  • Ad group level
  • Keyword level
  • A/B testing of ad groups
  • A/B testing of ad copies
  • What is Quality Score?
  • How Quality score affects Your Ad rank
  • How to increase Quality Score
  • Bid Optimization
  • What is Hour of the day
  • How to get
  • Difference between view through conversions and Conversions
  • How to limit campaign to run out of budget
  • How to get better ROI with limited budget

Tools Used for Search Engine Marketing:

Paid Tools:

  • SEM Rush,
  • Long tail Pro,
  • Rank Watch

Free tools:

  • Keyword Tool Planner
  • Display Planner
  • SEOmofo
  • Keywordtool.io
  • Ubersuggest and
  • Soolve
  • Intro to Google Adwords editor
  • How Adwords Editor simplifies your work
  • How to launch a PPC campaign by Using Adwords Editor
  • Introduction to Google Adsense

Part 4 - Social Media Marketing

  • Introduction to G+
  • Significance of G+
  • G+ lay out
  • Elements of G+
  • Creation of Page
  • G+ Marketing strategies
  • Profile creation and bio
  • Profile design insights
  • Profile layouts
  • Hash Tags and its influence
  • List Creation and its significance
  • Twitter plugins installation
  • Twitter case study
  • Twitter Marketing strategies
  • Introduction to LinkedIn
  • Layout of LinkedIn profile and elements
  • Connections and guidelines
  • Creation of LinkedIn company page
  • Concept of influencers
  • LinkedIn brand promotion
  • LinkedIn group creation
  • LinkedIn marketing strategies
  • Creating channels
  • Advertising
  • Bidding
  • Plugin installations
  • Ad sense notifications
  • Viral sharing
  • Social Bookmarking
  • Blogs
  • Newsletters and email marketing
  • Introduction to Facebook marketing
  • Facebook page creation : its significance
  • Page Layout
  • Group creation: its significance
  • Facebook Business/Brand category
  • Event Creation
  • Facebook Content creation strategy
  • Facebook Aps/Tabs
  • Facebook top brand case study
  • Facebook Traffic generation (Leads, likes, shares, comments, recommendations and page suggestions)
  • Facebook SEO
  • Facebook Advertisement and policies
  • Sponsored posts
  • Sponsored stories
  • Sponsored events
  • Sponsored likes
  • Facebook Bidding strategies
  • Scheduling tools
  • Facebook App tools
  • Contest tools
  • Reporting Tools

Part 5 – Email Marketing

Part 6 – App Marketing

Summary classes

  • Projects Real Time (ONE client project=12days)
  • Resume Preparation
  • Mock interviews
  • 6 Certification Exams on Digital Marketing
  • Main Interviews

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