Digital Marketing is growing year by year and in every year new trends are introducing to make search results better and providing the right information to the readers who are searching on the internet. Each and every search result has to provide complete information to the user so that they can stay on the site more time.
In this new age, people are starting their lives with social media and also searching for information on the internet. Tons of information is rolling out on the internet and social media and the users are sharing this information across the internet. To enhance the information search and make it more pleasant for the people who search new trends are being introduced for searching. These are the 8 critical Digital Marketing trends which are helpful for the businesses and they are going to make a huge impact on marketing their business in the year 2019.
Content is always King:
As said, the content which is out there on the internet is always king. This content will be presented in different ways like Articles, Videos, Infographics etc to the user. It is predicted that the right and the reputable content will always play a major role and the users will rely on this information instead on the ads that are placed on the internet. When this information is more engaging and informative then the user will automatically engage more time with the content.
According to top Digital Marketing experts,
- 60% of marketers create at least one piece of content every day.
- Traditional Marketing will cost more than content marketing. 62% of content marketing will generate more leads than traditional marketing and also generate 3 times more leads compared to traditional marketing.
- More conversion rates are happening through content marketing.
- Video content will play a major role when compared to Articles and blog content.
This will also continue in the year 2019 and content will always play a major role in driving the traffic to the website and also for generating the leads.
Social Media Will Make a Huge Impact:
Social Media will is the main platform for promoting a business and also remains the same in a coming year. Many people are starting their day by checking the latest updates through social media and also spending major time on social platforms. So businesses can use Digital Marketing to promote their brands on Social Media.
- Facebook has 2.27 billion monthly active users and 1.15 billion mobile daily active users. So it is very recommendable for promoting your business through Facebook.
- Instagram has 1 billion monthly active users in the year 2018 as reported by Instagram and in that 500 Milion are daily active users. This platform is growing year by year and it is a very recommendable platform for promoting the business.
- Twitter has 326 Million monthly active users and 500 million tweets are going every day.
- Pinterest has 250 Million monthly active users and 2 Million Pins resulting in a total of 100 billion pins every day.
- Linkedin has reported 500 Million users are using their network.
- WhatsApp has 1.3 billion monthly active users on their network. They are also providing a separate business platform for promoting the brands to reach the people in a simple way.
With these statistics growing year by year it is a good platform for the businesses to promote on Social media.
Artificial Intelligence is Going to Rule:
With the introduction of Artificial intelligence in every field, Digital Marketing is also acquiring this technology for producing effective results. AI chatbots are being introduced to perform instant chat and this can be used at any time to interact with the customers. All the businesses are planning to use these chatbots in the year 2019 for connecting effectively with their users and it is estimated that $8 billion in revenue by 2020.
As per the study, many people are finding easy to chat with the Autobots as they are providing accurate and prompt information to the users. Many messenger platforms and taxi hailing services are using these chatbots to interact with the users.
Videos will play a key role in the coming year as most content is conveyed through the videos. It is estimated that 80% of content is converted through into videos from blogs and articles. Videos will convey the message easily when compared to the articles. Correct usage of videos with high quality and with good audio will convey the business message to the users.
With the smartphone evolution and with the decrease in data rates, Videos are an easy way to connect with the customers and to promote the brands in the right way.
Personalizing the Search:
In recent times, when you open an account in Amazon or Netflix it will personalize their content to you with the help of banners, carousels text, and search that are personalized for you. With the availability of data like purchase history, browsing links the customer content is easily available and this helps the businesses to personalize the content and send it through emails and in various forms.
In the coming years, the major search is going to happen through the voice commands. People will use their voice instead of typing the content manually. So all the businesses should change their strategies which are best suited to the voice search. According to the reports 50% of searches will be based on voice by the year 2020 and in this, the Google share will be of 20% and the Bing has a share of 25%. Already many businesses have implemented this voice search as a digital marketing strategy through Artificial bots like Siri, Alexa, and Google. This will play a major digital marketing trend in 2019.
According to Forbes, 84% of organizations are using AI and Machine learning in their businesses. This is mainly to increase customer satisfaction and to leverage their business. Machine learning is a type of AI which builds an analytical model that builds a concept that systems can learn from data for identifying the patterns and making better decisions with minimal human intervention. This process will be helpful to predict the user trend to produce high ROI. For example, in digital marketing, it is helpful for providing insights to produce content that will answer user questions at right times.
Using Social Media Stories for Promotion:
In every social media, there is an option called creating stories. These are short time snippets which will last for 24 hours and is a great platform to promote the business. First Snapchat has introduced the concept of stories called “My Story” and Instagram has utilized this idea and came up with “stories” along with Facebook. Now YouTube is coming with this idea called as “reels”. These stories will help the business for their promotions to feature the employee stories, scenes behind the making of a product, to ask reviews about their products etc.
So 2019 has major trends to come in digital marketing which will help the businesses to get brand promotions, awareness, Return on investment, converting the leads into business. Digital Marketing professionals should be well aware of these trends to implement the best of them for promoting the business.
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