No matter what queries we have in life we rush to ask google about it ,google knows everything to fulfill our expectations. Google not just keeps bringing up new algorithm updates but tries to improve search results as much as possible.
Currently google BERT update has been launched for english whereas google plans to bring such updates for other languages very soon.
Bidirectional Encoder Representations From Transformers Codenamed BERT,is a machine learning advancement made by google involving it’s Artificial intelligence innovation efforts BERT model processes.
The announcement about the BERT update was made through the official twitter handle of the google search Liaison .
A new way for google search to better understand language and improve our search results.It’s using in us in english ,helping with one out of every ten searches .
It will come to more languages in the future.
Google itself is calling BERT ‘The biggest leap forward in the past five years,and one of the biggest leaps forward in the history of search “.
Intention of BERT is to benefit searchers,it has an effect on how sites are ranked in the results .
The new BERT update makes Google one step closer to achieving perfection in understanding the natural language .
BERT update is impacts 10% queries and has been rolling out all week.
One of the biggest leap forward in the history of search.
How Will The Google BERT Update Affect The SEO
*It also impacts featured snippets in a big way
*According to google this update will affect complicated search queries that depend on context.
*That it won’t help website that are poorly written .
*On page seo becomes more important in terms of using words in precise ways .sloppy content may not be helped by the google BERT Update.
*poorly -written,thin content likely won’t fit the bill.
*Best bet is to closely monitor your rankings over the next few weeks
*If you notice any drops ,be sure to evaluate the content on -page and make sure it closely matches searcher intent.
*Google has not given out any remarks over whether this update will affect any website’s leads .however,the focus has primarily been over improving search results for users .it is assumed that long -tailed keywords which were considered to bring were considered to bring in poor lead might now help in improving results .
*Google BERT update is going to impact your long tail seo queries.
*Time to measure benchmark your long tail traffic ,to help measure if you ‘ve been BERT slapped.
*The type of queries likely to be affected are queries are long tail queries .
*Now that we know that BERT is likely to effect long tail queries ,its time to document your long tail queries and traffic ,so we measure their performance.
NOTE :Keep in mind that because featured snippets are picked up quite often in voice search results,the introduction of BERT will likely have a big effect on voice search as well.