There are many new digital marketing trends and strategies these are evolving in the current high-tech, Internet-connected era and businesses now need to use them to succeed in their efforts because what worked for you in the last year may not work in this year. Here are the eleven key digital marketing trends for 2019.
1) Artificial Intelligence
Artificial intelligence will take over the world! Or at least the world’s simpler jobs.
Artificial intelligence can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help the businesses understand how users and customers are finding the products and services. Forex, Facebook messenger bots can help them automate and optimize your customer service.
2) Programmatic Advertising
Programmatic advertising means using Artificial Intelligence to automate ad buying so you can target more specific audiences. Real-time bidding or auctions, for eg, is a type of programmatic ad buying. This automation is much more efficient and fast, which means that higher conversions and lower customer acquisition costs.
Chatbots will continue to be an important part of digital marketing in the year 2019.
Many customers prefer interacting with the Chatbots as they were responsive, to give the answers promptly, accurately recalling your entire buying history, and should not lose patience. These virtual assistants offer outstanding customer service, meeting customers’ expectations and automating repetitive tasks – which means that you can focus on much more important work.
If you want to stand out in the year 2019, you have to personalize your marketing – and this means that personalized content, products, emails etc.
With the availability of the data like buying history, consumer behavior and links clicked, custom content had never been easier. Mostly, 96% of marketers believe that personalization advances customer relationships.
Businesses like Amazon are already leveraging the power of the personalization. Logging on to your Amazon account, forex, immediately shows you the evidence of this: the banner, order, artwork, text, and search are all the personalized for you.
Personalization = Maximize enjoyment + Minimize search time
5) Video Marketing
These numbers show the importance of into-operating video into your digital marketing strategy in the year 2019:
- 70% of consumers believe that they have shared a brand’s video.
- 72% of businesses believe the video has improved their conversion rate.
- 52% of consumers believe watching product videos makes them more confident in the online purchase.
- 65% of executives visiting the marketer’s website and 39% call the vendor after viewing the video.
And don’t think only YouTube. The higher engagement with the video marketing, you can make a video post or start the live broadcast on Facebook, Instagram or LinkedIn.
Live video is gaining more popularity, with a large number of businesses using it for the interviews, product demos, life in the office, how products are made, etc.
6) Influencer Marketing
Using influencer marketing is a very effective marketing tool that works to attract customers very easily. Influencers can be anyone from celebrities and Instagram or YouTube stars to well-known bloggers and journalists who help to spread the word about your business or about your product through their social channels.
7) Social Messaging Apps
Think social messaging apps are just for sending emoji to your friends?
Consider this numbers:
- 1.3 billion monthly users are active on Facebook Messenger
- 2 billion messages are sent between people and to the businesses on Facebook Messenger every month by active users
- WhatsApp has 1.3 billion monthly active users
- 55 billion messages are sent via WhatsApp every day
- WhatsApp, Facebook Messenger, and WeChat have more combined users than Facebook or YouTube
Social messaging apps can be very useful in sending messages to customers directly, as they allow personalization (another trend) and add value to the users’ experience. This differs from the messenger Chatbots we discussed earlier. You are actually able to market to customers using messaging apps now!
8) Visual Search
Visual search can take user experience to the totally new level. With visual search, users can upload an image to the conduct a search and get much more increase particular results.
Micro-Moments is the “new consumer behavior,” as termed by the Google, that delivers your marketing message clearly and concisely in the way that was of interest to the consumers – all within a span of seconds.
People generally take instant decisions on what to eat, which restaurant have to choose, what to buy etc…
To take the advantage of micro-moments in the year 2019, be where consumers search for the information at that moment – such as Google, Google Maps, Amazon, YouTube, Facebook and anywhere else people search for information at a moment’s notice.
10) Voice Search & Smart Speakers
Smart speakers have the hottest new thing in the voice-controlled technology ever since the Amazon Echo’s meteoric rise the popularity in the year 2016,
Now, the smart speaker market is the veritable battlefield of tech giants, with Apple, Baidu, Facebook, Samsung and Microsoft all in a process of the either launching or developing their own smart speakers with the voice-controlled assistants.
11) Social Media Stories
First Snapchat came out with a concept of “My Story,” then Instagram, WhatsApp, and Facebook stories are introduced, and now YouTube also introduced their own story format, “Reels.”
With the growing popularity of the social media “stories,” it is important that marketers consider such type of format in their digital marketing strategy.
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